Market Planning and Consulting

AMS provides marketing planning and consulting services to a variety of clients.  The company’s work in this area ranges from marketing strategy development, planning and program management to short-term troubleshooting assignments.  Regardless of the size or scope of a project, AMS works closely with the client to develop a custom solution to their marketing needs.  AMS marketing planning and consulting assignments generally involve some or all of the follow elements:

Situation analysis

Product assessments

Target market definition

Strategy formulation

Marketing plan development

Brand strategy consultation

Within the real-estate sector, AMS develops marketing plans for rental developments, for-sale housing programs, assisted living developments, and community redevelopment initiatives.  Some clients require assistance developing a name, logo, and tag line for their development.  Others require help identifying and resolving specific problems or issues affecting a property that is already marketing or operational.  In most instances the objective is the same: maximize leasing or sales activity.

AMS also provides marketing consulting to municipalities, non-profit organizations, small businesses and major corporations.  For a large-scale managed care provider of government-sponsored heath insurance (Medicare and Medicaid) AMS developed a comprehensive corporate marketing plan that encompassed each of the company’s lines of business and geographic markets.