AMS provides marketing planning and consulting services to a variety of clients. The company’s work in this area ranges from marketing strategy development, planning and program management to short-term troubleshooting assignments. Regardless of the size or scope of a project, AMS works closely with the client to develop a custom solution to their marketing needs. AMS marketing planning and consulting assignments generally involve some or all of the follow elements:
Target market definition
Marketing plan development
Brand strategy consultation
Within the real-estate sector, AMS develops marketing plans for rental developments, for-sale housing programs, assisted living developments, and community redevelopment initiatives. Some clients require assistance developing a name, logo, and tag line for their development. Others require help identifying and resolving specific problems or issues affecting a property that is already marketing or operational. In most instances the objective is the same: maximize leasing or sales activity.
AMS also provides marketing consulting to municipalities, non-profit organizations, small businesses and major corporations. For a large-scale managed care provider of government-sponsored heath insurance (Medicare and Medicaid) AMS developed a comprehensive corporate marketing plan that encompassed each of the company’s lines of business and geographic markets.